SOCIAL MEDIA SERVICES

SOCIAL MEDIA STRATEGY

The social media strategy will be a comprehensive plan, outlining goals, objective and using campaign strategies to achieve results. 

Strategy elements 

  • Current social media audit
  • Platform recommendations (detailed outline of each platform what it is and is not used for and how to effectively use it to create integration and traffic to your website)
  • Platform setup/ tweaking (configuration, design and consistency check)
  • Strategy for each target market (including which platforms to use, how often and what content)
  • Calendar, including multi-layered events/ dates:
    • All world holidays and occasions
    • All Australian holidays and occasions
    • All Queensland public holidays and occasions
    • All Queensland Major events, festivals, sporting games
    • School and university terms
    • Notable charity events (and those important to you)
    • Your business milestones (anniversaries, major mile stones, staff birthdays)
    • Your events
    • Your clients/ and supporters/ close network major dates
    • Notable industry and supporting industry dates

Overlaying this over your business allows us to plan three months in advance and ensure that we are on point with things going on in the world around you. 

SOCIAL MEDIA MANAGEMENT

Social Media Management service is designed to roll-out the initial strategy and schedule, and maintain the day to day management of the social media platforms.

The service includes monthly reporting to review progress.

In accordance with the Social Media schedule, the management is conducted on an ongoing basis, Posts are scheduled for the upcoming period of time. Future scheduling depends on:

  • type of post (events and contents would be posted up to eight weeks prior and subsequent reminder posts would be scheduled from the initial post leading up the event)
  • urgency of the post (some posts can be scheduled far ahead of time as the reference point will not change, others need to be done in real time (Christmas vs. a major development in the industry which happens today)
  • timing and relevancy of news (shared articles and blogs are often time critical and must be done in real time, or soon after (you don’t want to be the last in line to share a news story, or enter into a hot topic of conversation

SOCIAL MEDIA AUDITS

We can audit, review and provide feedback on your existing social media. This information will include insight into social media platforms and their purpose, to provide you with clarity and direction when using social media to communicate with your customers.

SOCIAL MEDIA PLATFORM SET-UP AND DESIGN

Social Media platforms have unique and often confusing setup options and what works for one, may not be the case for the next. Platform profile artwork sizes and post sizes vary, some platforms have word limits, hashtag requirements and unique posting options.

Let A 'la Marketing create visually appealing and consistent platform setups as well as templates for artwork posting, suggested hashtags and post topics. Our services include:

  • social media platform setup and artwork design
  • artwork templates
  • website integration
  • analytics integration

 

PACKAGES

SOCIAL MEDIA
BUSINESS BASICS

  • AUDIT AND ANALYSIS
  • SOCIAL MEDIA SETUP
  • WEBSITE INTEGRATION

SOCIAL MEDIA
BUSINESS BASICS +

  • AUDIT AND ANALYSIS
  • SOCIAL MEDIA SETUP
  • WEBSITE INTEGRATION
  • STRATEGY

THE WORKS - SEO, SOCIAL MEDIA, BUSINESS BASICS + MANAGEMENT

Full Service Marketing Package including:

  • AUDIT AND ANALYSIS
  • SOCIAL MEDIA SETUP
  • WEBSITE INTEGRATION
  • STRATEGY
  • SEARCH ENGINE OPTIMISATION
  • BLOG 
  • MANAGEMENT & REPORTING