Why is branding important? A brand is your business identity. It legitimises you and gives your business a look and feel. It sets a tone and a direction for your business. Most importantly it creates a visual and non visual persona that allows your customers to become familiar with. Using consistency, building brand trust, and then brand lust. And once you have brand lust, you’ve made it because everyone wants what your brand offers.
Exactly what do Europe’s new privacy laws mean for your business?
Many people and businesses build websites and believe their job is done; it’s time to kick back and wait for the clients to roll in. Unfortunately, it doesn’t quite work like that. You can build it, but the people won’t just come, essentially because they don’t know it’s there. It’s very rare that people will just stumble across a website without some kind of marketing strategy in place to tell them it’s there, and why they should visit.
Website design is just like fashion. You wouldn’t be caught wearing super low-rise, wide-legged cargo pants with a spaghetti-strap slogan tank top in 2018, so why would you allow your website (the face of your business!) to wear the digital equivalent (think Flash animation, music, white text, and bobble heads)?
I am excited to say that after three years sitting in my basement with my colleague, the washing machine, A 'la Marketing has moved to a new location near the city.
You can now find me in Petrie Terrace, at the Substation.
Snapchat is a new kid on the social platform block but has gained a huge following with the ‘in crowd’ of savvy young people. Infact there are 200 million users worldwide. Snapchats core uptake demographic is 18- to 24-year-olds. This age group makes up 37 percent of Snapchat users. 25- to 34-year olds make up about 26 percent of Snapchatters, and about 12 percent of users are aged 35 to 54. So if this is your business target masrket, I urge you to pic up your smart device and start snapping!
Are you a Queensland small business wanting to increasing your digital presence? Do you have ideas but no budget? If you are looking to get online (website or social media), be seen by Google, or create a digital marketing strategy, We can help you.
The Queensland State Government has announced $6 Million in Small Business Grants are to be made available for Queensland small businesses within the digital sector. These include Small Business Grants for Digital Marketing, Grants for Social Media, and Grants for Social Media Training. This means YOU could be on your way on the digital highway!
It’s a bit like this. You say you have an ice cream stand. The bots go to the stall and determine whether you have a stall, ice cream, a sign that says ice cream, some literature about ice cream, and some pictures as proof that indeed there is ice cream at that location. Oh and that picture also needs to be named “ice cream”. It is also important that you have more information, more images, more links and more ice cream than the business up the road which is also claiming to have ice cream.
You’re a business owner. You’ve been in business for a long time and gaining new customers was never a challenge. So what’s changed? We have entered into the world of Digital Marketing and you feeling lost.
My guess if you have a Facebook page and if you are a little more tech savvy an Instagram page. I am also betting you started out strong, but due to daily business priorities, your efforts have dwindled.
I am terrified! I have absolutely no idea what I am doing
I feel like I have just arrived on a foreign planet and everyone else has three heads and four eyes on each of them, and they’re all eating alien bird foie gras for breakfast with their clients and I have one head full of nothing and a plate with some vegemite toast on it and no clients. What the hell am I doing here?
V Training is an award winning consultancy and Registered Training Organisation. Since 2005 we have partnered with the best known companies, helping them to build high performing teams with our learning and development programs.
Last Saturday my husband and I drove past a sign at the local park which read "FREE live music and sausage sizzle". We are new to the neighbourhood and keen to get involved in the community, plus we are die hard fans of FREE so we decided to go along.