Branding. What is it and why is it important?

Branding. What is it and why is it important?

Why is branding important? A brand is your business identity. It legitimises you and gives your business a look and feel. It sets a tone and a direction for your business. Most importantly it creates a visual and non visual persona that allows your customers to become familiar with. Using consistency, building brand trust, and then brand lust. And once you have brand lust, you’ve made it because everyone wants what your brand offers.

NEW GDPR CYBER SECURITY LAWS - WHAT DO THEY MEAN?

NEW GDPR CYBER SECURITY LAWS - WHAT DO THEY MEAN?

Exactly what do Europe’s new privacy laws mean for your business?

Unless you’ve been on a desert island without Wi-Fi for the past month (and if you have, welcome back you lucky thing!) you’ll be aware at the very least that Europe has new privacy laws. You’ll also be aware from the hype and (mild) hysteria in the news and over your social media networks that they’re kind of a big deal, and you’ve probably received (and subsequently deleted) enough privacy policy update emails to rival the likes of Click Frenzy day.

Why It’s Not Enough To Just Have A Website

Why It’s Not Enough To Just Have A Website

Many people and businesses build websites and believe their job is done; it’s time to kick back and wait for the clients to roll in. Unfortunately, it doesn’t quite work like that. You can build it, but the people won’t just come, essentially because they don’t know it’s there. It’s very rare that people will just stumble across a website without some kind of marketing strategy in place to tell them it’s there, and why they should visit.

Using Snapchat to Promote Your Small Business: Tips and Tricks

Using Snapchat to Promote Your Small Business: Tips and Tricks

Snapchat is a new kid on the social platform block but has gained a huge following with the ‘in crowd’ of savvy young people. Infact there are 200 million users worldwide. Snapchats core uptake demographic is 18- to 24-year-olds. This age group makes up 37 percent of Snapchat users. 25- to 34-year olds make up about 26 percent of Snapchatters, and about 12 percent of users are aged 35 to 54. So if this is your business target masrket, I urge you to pic up your smart device and start snapping!

Want $10,000 to Spend on your Digital Media?

Want $10,000 to Spend on your Digital Media?

Are you a Queensland small business wanting to increasing your digital presence? Do you have ideas but no budget? If you are looking to get online (website or social media), be seen by Google, or create a digital marketing strategy, We can help you.

The Queensland State Government has announced $6 Million in Small Business Grants are to be made available for Queensland small businesses within the digital sector. These include Small Business Grants for Digital Marketing, Grants for Social Media, and Grants for Social Media Training. This means YOU could be on your way on the digital highway!

What is SEO? Why do I need it?

What is SEO? Why do I need it?

It’s a bit like this. You say you have an ice cream stand. The bots go to the stall and determine whether you have a stall, ice cream, a sign that says ice cream, some literature about ice cream, and some pictures as proof that indeed there is ice cream at that location. Oh and that picture also needs to be named “ice cream”. It is also important that you have more information, more images, more links and more ice cream than the business up the road which is also claiming to have ice cream.

9 reasons your online marketing isn’t working for you

9 reasons your online marketing isn’t working for you

You’re a business owner. You’ve been in business for a long time and gaining new customers was never a challenge. So what’s changed? We have entered into the world of Digital Marketing and you feeling lost.

My guess if you have a Facebook page and if you are a little more tech savvy an Instagram page. I am also betting you started out strong, but due to daily business priorities, your efforts have dwindled.

Jumping off the Cliff into the unknown world of Business Ownership

I am terrified! I have absolutely no idea what I am doing

I feel like I have just arrived on a foreign planet and everyone else has three heads and four eyes on each of them, and they’re all eating alien bird foie gras for breakfast with their clients and I have one head full of nothing and a plate with some vegemite toast on it and no clients. What the hell am I doing here?