Facebook is in trouble, but what does that mean for your business?

What Facebook’s new privacy policies mean for your business

Anyone who uses Facebook to run a business or to advertise a business will know that it’s usually the business owner getting pulled up on any minor policy breaches, often with pretty severe consequences.

 

This time however it’s Facebook itself (or rather founder and CEO Mark Zuckerberg) in the firing line over a not-so-minor privacy breach which saw data-mining firm Cambridge Analytica harvest data from potentially more than 87 million Facebook users, which was then used to influence voters in the 2016 US election.

The ongoing inquiry into the case has led to Facebook making some necessary changes to their privacy policies, which in turn affect anyone using Facebook for business. There’s no need to panic though; policies are constantly changing, it’s just this time it’s in the news.

Advertisers need to be constantly vigilant in ensuring they’re up to date with these changes in order to protect their clients and their business.

These are some of the upcoming Facebook policy changes you need to be aware of.

From May 25th:

  • If you use Facebook pixel to track visitors, actions, and conversions on your website, you will need to update your site’s privacy policy to reflect this. It needs to clearly state to users that you’re collecting their information and they may be shown advertisements as a result.
     
  • If you have a mailing list or database of your clients, you can use the powerful upload custom audiences tool to upload it to Facebook and target those people with your advertising. You need to take responsibility for that list and your clients’ personal information.
    It’s essential that you have your client’s permission to use their email address for this purpose, so they need to be made aware of what their personal information will be used for and who it will be shared with. As Facebook is a third party platform, you need to explicitly state this in your privacy policy.
     
  • If your Facebook business page has a large following (number to be confirmed), the page will need to be verified to confirm it’s a legitimate business. To do this, you need to go to ‘Page Verification’ from the settings on the page and follow the instructions. It will require you to provide some proof that you’re running a real business.

As long as you stay on top of these changes, they have the potential to be a positive change for businesses as fraudulent businesses and scammers are weeded out, ensuring a more authentic experience for users.

If you have any questions, give us a call.