What Facebook’s new privacy policies mean for your business
Anyone who uses Facebook to run a business or to advertise a business will know that it’s usually the business owner getting pulled up on any minor policy breaches, often with pretty severe consequences.
This time however it’s Facebook itself (or rather founder and CEO Mark Zuckerberg) in the firing line over a not-so-minor privacy breach which saw data-mining firm Cambridge Analytica harvest data from potentially more than 87 million Facebook users, which was then used to influence voters in the 2016 US election.
The ongoing inquiry into the case has led to Facebook making some necessary changes to their privacy policies, which in turn affect anyone using Facebook for business. There’s no need to panic though; policies are constantly changing, it’s just this time it’s in the news.
Advertisers need to be constantly vigilant in ensuring they’re up to date with these changes in order to protect their clients and their business.
These are some of the upcoming Facebook policy changes you need to be aware of.
From May 25th:
- If you have a mailing list or database of your clients, you can use the powerful upload custom audiences tool to upload it to Facebook and target those people with your advertising. You need to take responsibility for that list and your clients’ personal information.
- If your Facebook business page has a large following (number to be confirmed), the page will need to be verified to confirm it’s a legitimate business. To do this, you need to go to ‘Page Verification’ from the settings on the page and follow the instructions. It will require you to provide some proof that you’re running a real business.
As long as you stay on top of these changes, they have the potential to be a positive change for businesses as fraudulent businesses and scammers are weeded out, ensuring a more authentic experience for users.
If you have any questions, give us a call.