Because if you build it, they won’t just come...
Many people and businesses build websites and believe their job is done; it’s time to kick back and wait for the clients to roll in. Unfortunately, it doesn’t quite work like that. You can build it, but the people won’t just come, essentially because they don’t know it’s there. It’s very rare that people will just stumble across a website without some kind of marketing strategy in place to tell them it’s there, and why they should visit.
Unless your website is simply acting as a statement of your business’ legitimacy, you will need a marketing strategy which includes SEO (search engine optimisation), an ongoing social media presence, content writing (a blog), as well as someone to help you manage the whole process.
If you’re trying to figure out the best way to run your online business, you may have been told by well-meaning friends or acquaintances that SEO is dead. The truth is, if you want to generate traffic to your website, you need to ignore those people. In fact, SEO is more important than ever in a competitive market. Every day, millions of people (your potential clients!) use and trust search engines to find solutions to problems, answers to questions, and products they need. The majority of users tend to scroll no further than the top five search results, so it’s essential to employ good SEO if you want to be ahead of the competition.
As well as SEO, an ongoing social media presence has a huge potential to increase sales by increasing brand recognition and visibility, generating a loyal following, increasing opportunities to convert customers of another brand to your own, and increasing conversion rates. It may be time consuming, but building up a large, organic social media following has been shown to lend trust credibility to your brand.
Many business owners don’t see the point of having a blog on their website, believing they’re not bloggers; rather they have a product or service to sell. However, you need to remember that a blog is a constant source of outgoing information and a way you can keep customers up to date with latest products and developments, while getting them onto your website.
Your blog is also a way to keep your site higher in the search engine rankings, as you’re consistently producing new content. Think of it like this: If you have a bricks and mortar store, but you never get any new stock, people will stop coming. Your blog is your new stock that keeps customers returning.
Digital marketing can be a lot of work, but it’s essential for an online business. If you have any questions or need help with your marketing strategy, we can take care of everything from building your website, to SEO, social media, and even content writing.
Remember, your best customer is a stranger you have never met, so you need to get the word out there so they can find your business, and keep giving them reasons to come back.