DIGITAL MARKETING SERVICES

DIGITAL STRATEGY

The digital strategy is a comprehensive plan, examining current position and presenting step by step guide to your digital marketing. This is a user friendly plan which looks at your current position, takes into account where you want to go and helps you get there.

The strategy is broken into several elements, all of which play together to do one simple job, bring people to your website and encourage them to take an action to contact you. We bring the boys to the yard, its your job to make them drink your milkshake. 

Once you receive the strategy you have several options for rollout. We can take over the process for you, you can take the strategy and do it all yourself, or we can share the load. Often it works best to touch base on a monthly basis to keep you on track with the plan.

STRATEGY ELEMENTS

  • Current digital marketing audit (website, social media, email marketing, SEO)

  • Branding

  • Website improvements

  • Social platform recommendations

  • Advertising

  • Email marketing

  • Blogging

  • SEO recommendations, keyword research, directory suggestions

FACEBOOK, INSTAGRAM AND GOOGLE ADS

Organic content ain’t what it used to be. Facebook organic marketing no longer pulls the numbers.

I can show you how you can harness the power of Facebook and Google to drive traffic to your website and grow your sales.

CAMPAIGN TYPES

  • Google search and display campaigns

  • Facebook video and lead generation campaigns

  • Facebook boosted content campaigns

  • Instagram product marketing campaigns

SOCIAL MEDIA MANAGEMENT

Social Media Management service is designed to roll-out the initial strategy and maintain the day to day management of the social media platforms.

The service includes monthly reporting.

In accordance with the Social Media schedule, the management is conducted on an ongoing basis, Posts are scheduled for the upcoming period of time. Future scheduling depends on:

  • type of post (events and contents would be posted up to eight weeks prior and subsequent reminder posts would be scheduled from the initial post leading up the event)

  • urgency of the post (some posts can be scheduled far ahead of time as the reference point will not change, others need to be done in real time (Christmas vs. a major development in the industry which happens today)

  • timing and relevancy of news (shared articles and blogs are often time critical and must be done in real time, or soon after (you don’t want to be the last in line to share a news story, or enter into a hot topic of conversation

SOCIAL MEDIA AUDITS

We can audit, review and provide feedback on your existing social media. This information will include insight into social media platforms and their purpose, to provide you with clarity and direction when using social media to communicate with your customers.

SOCIAL MEDIA PLATFORM SET-UP AND DESIGN

Social Media platforms have unique and often confusing setup options and what works for one, may not be the case for the next. Platform profile artwork sizes and post sizes vary, some platforms have word limits, hashtag requirements and unique posting options.

Let A 'la Marketing create visually appealing and consistent platform setups as well as templates for artwork posting, suggested hashtags and post topics. Our services include:

  • social media platform setup and artwork design

  • artwork templates

  • website integration

  • analytics integration

 

PACKAGES

DIGITAL
BUSINESS BASICS

  • AUDIT AND ANALYSIS

  • SOCIAL MEDIA SETUP

  • WEBSITE INTEGRATION


DIGITAL
BUSINESS BASICS +

  • AUDIT AND ANALYSIS

  • SOCIAL MEDIA SETUP

  • WEBSITE INTEGRATION

  • STRATEGY


THE WORKS - SEO, SOCIAL MEDIA, BUSINESS BASICS + MANAGEMENT

Full Service Marketing Package including:

  • AUDIT AND ANALYSIS

  • SOCIAL MEDIA SETUP

  • WEBSITE INTEGRATION

  • STRATEGY

  • SEARCH ENGINE OPTIMISATION

  • BLOG

  • MANAGEMENT & REPORTING